Marketing
fromForbes
1 week agoThe Most Valuable Evergreen Assets Agencies Invest In (And Why)
Evergreen content and creative assets provide long-term value, building credibility and supporting business development beyond single campaigns.
A lot of businesses make the mistake of treating YouTube like a digital attic-a place to simply store videos they embed elsewhere. But you need to look at it differently: YouTube is the second-largest search engine in the world, and it's owned by Google. If you are already investing in Google search, you should be investing in YouTube. The strategy isn't to just broadcast information; it's to answer the specific questions your potential customers are already asking.