"One of our most valuable evergreen assets is an e-book for companies on when to hire a marketing agency. We created it because we know that decision can feel overwhelming the first time. It outlines what to look for, the right questions to ask and how to build a strong partnership. It's been a meaningful way to be helpful while earning trust."
"Video-especially short-form-definitely has been valuable. We either create TikTok videos where the CEO shares compelling marketing case studies, stories and strategies, or we produce animated video presentations of our latest work. We've been doing this for over eight years, and it remains our single best-performing marketing asset."
"One evergreen investment has been our annual industry benchmark research. Each year, we analyze B2B tech marketing budgets and priorities, giving clients, media and prospects credible, data-backed insight. Over time, the research has strengthened our authority, shaped strategy conversations and consistently generated new business opportunities."
"Your website is an evergreen source of content. I like to think of a website as if it's a garden. It needs to be tended to. It needs to have the weeds (old content) removed, and it needs to have new things planted (new content). Blogs are especially good."
Agencies benefit from investing in evergreen content that remains relevant over time. Valuable assets include insight-driven e-books, short-form videos, annual industry benchmark research, and well-maintained websites. These resources help educate audiences, establish authority, and generate business opportunities. For instance, e-books guide companies on hiring marketing agencies, while videos showcase compelling case studies. Annual research provides data-backed insights, and websites serve as ongoing content sources that require regular updates to maintain relevance.
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