In the last few years, I've seen an increasing number of wellness and fitness influencers yap about fixing their metabolisms. For some, that means hawking supplements like Foodology's Coleology Cutting Jelly, NAD+ pills for improving insulin sensitivity, or powders that claim to "balance your hormones." Right now, my TikTok FYP is full of girls talking about the viral Korean Switch-On diet - a seemingly brutal regimen of intermittent fasting, protein shakes, and tofu. An obesity researcher purportedly designed the diet, which will "reset your metabolism."
The 1980s were a decade of big hair, big corporate, and big ideas about food and health. Along with the U.S. government publishing its first dietary guidelines at the time, wellness broke free from its former association with folks like your hippie aunt and uncle and entered the mainstream. This was due, in part, to the advent of two cultural trends: fitness and workplace changes, especially the rise of women in the workplace. People had less time for home cooking,