Protein products have proliferated on social media and in consumer products, ranging from cookies and popcorn to pancakes and ice cream made with cottage cheese. The Recommended Dietary Allowance (RDA) for protein is approximately 0.36 grams per pound (0.8 grams per kilogram), representing a baseline requirement for normal bodily function. Increased protein intake is appropriate for pregnancy, high activity, weight loss, or muscle gain. Evidence suggests roughly 0.7 grams per pound (1.6 g/kg) suffices to maximize muscle growth, with higher intakes producing no substantial additional gains. Many high-protein snacks capitalize on trends rather than delivering meaningful extra benefit.
If you've spent more than three seconds on Instagram or TikTok, you've seen it: Protein has been having her moment. It's everywhere: protein cookies, protein popcorn, protein pancakes, protein ice cream made from blended cottage cheese and a prayer. Protein recipe this. Protein hack that. Everyone is on the train to get more protein, and hey, that's not a bad thing...in theory. But let's be honest. It's giving supreme gym bro meets deluded Pinterest almond mom.
And look, I'm not judging. I'm right there with you. I love a protein pancake. I'll inhale a protein pudding like it's a personality trait. Nothing makes me feel more like I have my life together than eating something that tastes vaguely like dessert and fits into my macros. But somewhere between protein chips and Khloé Kardashian launching protein popcorn (yes, actually), we might've taken it too far.
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