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fromTheStreet
6 days ago
Social media marketing

Musk signals big shift for creators on X

X plans to increase creator payouts, potentially exceeding YouTube, while enforcing anti‑gaming measures to attract high‑quality, exclusive content.
fromMiami Herald
6 days ago
Social media marketing

Elon Musk thinks X can compete with YouTube

Elon Musk plans to increase X's creator payouts to compete with YouTube, contingent on rigorous enforcement against gaming of the system.
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fromBellingham Herald
6 days ago

Elon Musk thinks X can compete with YouTube

In a December exchange flagged by outlets including WatcherGuru, Musk responded to an X user who argued that the platform should "crank creator payouts way way way way up" and "maybe even more than YouTube" by replying, "Ok, let's do it," and looping in X head of product Nikita Bier. That short reply carried an important qualifier. Musk added that the platform would have to "rigorously" enforce rules against "gaming of the system,"
Social media marketing
fromRAIN News
2 months ago

Double-digit profit gain highlights Audioboom Q3

Audioboom delivered $20.4 million revenue and $1.2 million profit in the quarter, garnered a 45% jump in advertisers, and claims "the #1 spot in video advertising rankings."
Business
Online marketing
fromTESLARATI
2 months ago

Elon Musk highlights the biggest flaw in X's monetization program

Elon Musk acknowledged X is underpaying creators and allocating payments inaccurately, and said YouTube manages creator payments much better.
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