According to XCreators, the initiative is designed to encourage creators to produce high-quality, original content that sparks conversation, breaks news and shapes culture. The winning article must be original, a minimum of 1,000 words and will be primarily judged based on Verified Home Timeline impressions. The official announcement states that content that violates X's policies or is hateful, fraudulent, or manipulative will not be taken into consideration, and that only users in the United States are eligible.
In a December exchange flagged by outlets including WatcherGuru, Musk responded to an X user who argued that the platform should "crank creator payouts way way way way up" and "maybe even more than YouTube" by replying, "Ok, let's do it," and looping in X head of product Nikita Bier. That short reply carried an important qualifier. Musk added that the platform would have to "rigorously" enforce rules against "gaming of the system,"
