"As reported earlier on Musk's planned "big shift for creators on X," Musk publicly backed a proposal to "crank creator payouts way way way way up," even hinting that X could pay more than YouTube for the right creators. At the time, I wrote that his reply to an X user, "Ok, let's do it," with a tag to X Head of Product Nikita Bier and a warning to "rigorously enforce no gaming of the system,""
"Across X and other social channels, creators have begun posting screenshots and testimonials about sharply higher payouts tied to the most recent revenue‑share distribution. Analyzing the screenshots and reports, it's evident that creators are seeing two to three times their previous checks, with some describing the new numbers as "the first time X feels like a real income stream" instead of pocket change."
Elon Musk directed X to sharply increase creator payouts, prompting a change in X's revenue-share distributions. Early 2026 reports show many creators receiving two- to three-times previous checks, often without higher impressions. X appears to prioritize genuine engagement from verified Premium subscribers and intends to enforce against gaming the system. Several creators describe the new payouts as the first time X feels like a real income stream. Payout consistency still lags YouTube, and experts express caution about long-term sustainability and potential effects on content quality and platform incentives.
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