"Recent discussions about the social media platform's payout issues began when X product head Nikita Bier stated that the company was developing new upgrades for "power users." This prompted X user Peter Duan to raise ongoing concerns about being "consistently underpaid" compared to his peers. Bier responded candidly, suggesting that "creator payouts do more harm than good and we need to off-ramp to a different system.""
"@nikitabier please fix the monetization.I have consistently compared my pay outs with my peers and have been consistently underpaid. Happy to provide data. Thank you 🙏- Peter Duan 🌎 🚀 (@BTCBULLRIDER) September 30, 2025 No, the issue is that we are underpaying and not allocating payment accurately enough. YouTube does a much better job.- Elon Musk (@elonmusk) October 16, 2025"
Elon Musk admitted X's creator payout system has been underpaying creators and not allocating payments accurately. He stated that YouTube handles creator payments much better. The debate intensified after X product head Nikita Bier mentioned upgrades for power users and a user, Peter Duan, complained of being consistently underpaid. Bier suggested that creator payouts can do more harm than good and proposed off-ramping to a different system. Musk contradicted that view and called for fixing monetization. X launched its ad revenue-sharing program in 2023 promising rewards for high-engagement Premium subscribers and verified accounts, but creators continue to report low, inconsistent payments.
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