"Across X and other social channels, creators have begun posting screenshots and testimonials about sharply higher payouts tied to the most recent revenue‑share distribution. Analyzing the screenshots and reports, it's evident that creators are seeing two to three times their previous checks, with some describing the new numbers as "the first time X feels like a real income stream" instead of pocket change."
"Musk publicly backed a proposal to "crank creator payouts way way way way up," even hinting that X could pay more than YouTube for the right creators. At the time, I wrote that his reply to an X user, "Ok, let's do it," with a tag to X Head of Product Nikita Bier and a warning to "rigorously enforce no gaming of the system," felt like a line in the sand for how serious X was about paying people who keep its feeds alive."
Elon Musk directed X to sharply increase creator payouts and hinted that the platform could outpay YouTube for select creators. Early 2026 payout distributions show many creators receiving two to three times prior checks, even with flat impressions. X is weighting revenue toward genuine engagement from verified Premium subscribers while filtering spammy, bot-driven impressions, so high-quality views carry more value. Creators are sharing screenshots and testimonials of markedly higher checks. Larger headline payouts may primarily benefit top-tier accounts, so typical creators should manage expectations as the platform refines enforcement against gaming the system.
Read at Fort Worth Star-Telegram
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