"That short reply carried an important qualifier. Musk added that the platform would have to "rigorously" enforce rules against "gaming of the system," a pointed reference to the engagement‑driven ad‑share program that has previously incentivized clickbait and reply‑bait threads. In earlier comments to Bier, Musk acknowledged that X is "underpaying and not allocating payment accurately enough," and bluntly conceded that "YouTube does a much better job," which is about as clear as it gets on where he believes X stands today."
"When Jimmy Donaldson decided in early 2024 to upload an existing YouTube hit, "$1 vs $100,000,000 Car!," directly to X, he did it as a test: "I was curious how much ad revenue a video on X would make." After about a week, he shared a screenshot showing roughly 156 million impressions, more than 5 million engagements and $263,655 in ad revenue."
Elon Musk instructed X to raise creator payouts and signaled willingness to pay more than YouTube in some cases, involving product head Nikita Bier. Musk emphasized the need to rigorously enforce rules against gaming of the system to curb manipulation of engagement-driven ad-share payouts. He acknowledged that X is underpaying and not allocating payments accurately enough, and said YouTube currently performs better on payouts. MrBeast tested X by uploading a YouTube video and reported roughly 156 million impressions, over 5 million engagements and about $263,655 in ad revenue. That payout was atypically high because advertisers saw the attention and bought ads, inflating revenue per view.
Read at Myrtle Beach Sun News
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