"In a December exchange flagged by outlets including WatcherGuru, Musk responded to an X user who argued that the platform should "crank creator payouts way way way way up" and "maybe even more than YouTube" by replying, "Ok, let's do it," and looping in X head of product Nikita Bier."
"No conversation about creator payouts on X is complete without MrBeast. When Jimmy Donaldson decided in early 2024 to upload an existing YouTube hit, "$1 vs $100,000,000 Car!," directly to X, he did it as a test: "I was curious how much ad revenue a video on X would make." After about a week, he shared a screenshot showing roughly 156 million impressions, more than 5 million engagements and $263,655 in ad revenue."
"In earlier comments to Bier, Musk acknowledged that X is "underpaying and not allocating payment accurately enough," and bluntly conceded that "YouTube does a much better job," which is about as clear as it gets on where he believes X stands today."
Elon Musk indicated support for significantly increasing X creator payouts, potentially surpassing YouTube's rates in some cases. Musk emphasized that any payout increase must be paired with rigorous enforcement against gaming of the system to prevent incentives for clickbait and reply‑bait. He admitted X is underpaying and not allocating payments accurately, and said YouTube currently does a better job. The platform’s ad‑share model has previously driven problematic engagement tactics. High‑profile tests, like MrBeast uploading a top YouTube video to X, generated large impressions and hundreds of thousands in ad revenue, though such results may not be typical.
Read at Belleville News-Democrat
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