MarketingfromMarTech12 hours ago4 steps to kickstart incrementality without overcomplicating it | MarTechRecognizing the limits of attribution is crucial for brands to focus on incremental growth.
fromBusiness Insider1 week agoWarren Buffett's Berkshire Hathaway spelled out where tariffs were hitting itBerkshire Hathaway's second-quarter earnings reveal significant impacts from tariffs, with revenues declining 39% at Jazwares, 12% at Fruit of the Loom, and 10% at Garan.US politics
fromFortune1 month agoTylenol parent Kenvue has a new CEO, and he has lots of work to do to mollify activist investorsKenvue faces challenges in growth and profitability, leading to CEO resignation and strategic review after a 4% expected drop in net sales.
fromAlleywatch1 month agoBrij Raises $8M to Bridge Offline-to-Online Customer Relationships with AIBrij transforms consumer-brand relationships by enabling the collection of first-party data through offline interactions.
Retirementfrom24/7 Wall St.2 months ago2 Dividend Kings Reshaping Their Empires-Here's The Hidden OpportunityKey players in the Dividend Kings category, such as Kimberly-Clark and Procter & Gamble, are enhancing profitability through strategic restructurings.
European startupsfromBusiness Insider3 months agoHere's how tariffs are hitting consumer brands from Coca-Cola to AmazonTariffs impact US consumer prices and international brand perceptions, raising concerns for companies dependent on imports.
fromInc3 months agoHow to Use Paid Media to Grow Your BrandEmerging consumer brands should invest in paid media only when they are scaling effectively and have robust distribution.
Startup companiesfromPractical Ecommerce3 months agoEcommerce Investor on Turnaround TacticsKarta Ventures specializes in acquiring distressed ecommerce businesses to unlock hidden value and improve their profitability.