#consumer-brands

#consumer-brands

Adidas CEO Bjørn Gulden stated that tariffs will result in "price increases in the US market" as they cannot produce most products domestically.

Emerging consumer brands should invest in paid media only when they have a strong distribution and are maintaining a healthy growth rate; otherwise, spending is premature.

The plant-based milk category grew with the popularity of brands such as Oatly. Initially, the messaging around plant-based milk was that it's a healthy alternative to dairy, but if you look at some of the ingredients, they aren't necessarily good for you.