"“My husband told me I was absolutely crazy, but he trusted the vision,” Ellsworth said. “So we maxed out our credit cards, sold one of our cars to buy bottles [and] opened our own manufacturing facility.”"
"“I think it's OK to live in chaos, and to like it,” Ellsworth told the Wall Street Journal. “A lot of people talk about work-life balance. I think if you want to be successful, you kind of have to sacrifice that.”"
"After locking in a deal with Rohan Orza on , the Ellsworths rebranded “Mother Beverage” to Poppi. All the while, Ellsworth was pregnant and the couple was raising their kids, juggling school dropoff with early morning Zoom meetings."
Poppi began in 2018 under the name “Mother Beverage,” founded by Allison Ellsworth and Stephen Ellsworth. Before major success, the founders maxed out credit cards, sold a car to buy bottles, and opened a manufacturing facility. They invested $90,000 in the first year while Stephen worked multiple gigs to cover their mortgage, and they generated about half a million dollars in revenue within 18 months. After securing a deal with Rohan Orza, they rebranded to Poppi while managing pregnancy and family responsibilities. The founders emphasized that success can require sacrificing work-life balance, even as surveys show many people prioritize balance over pay. Poppi later built a loyal following through TikTok marketing during the pandemic and its colorful packaging and flavors.
Read at Fast Company
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