"Real-world interaction and tangible experiences are driving brand sales in ways AI can't replicate. They're not fighting the algorithm, they're building beyond it and placing bets on human connection."
"You need to automate all the boring stuff that makes you lose focus on your strategy."
During a series of conferences, industry leaders revealed a clear divide among publishers regarding AI. Some embrace AI, while others reject it, focusing on human interaction. NBC's TODAY and BestReviews exemplify this trend by emphasizing real-world experiences and expert curation. They believe consumers prefer tangible interactions over AI-driven solutions. At the Amplify Summit, the atmosphere was optimistic, with attendees viewing AI as a tool to automate mundane tasks, allowing for greater focus on strategic initiatives.
Read at Inc
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