""I didn't want to do something boring-like the next compliance app or anything too heavily B2B. I like consumer stuff," CEO Meiners says. "But I'm also a software developer at heart, so when AI came around, I really wanted to do something with AI and consumer.""
"Peec takes that same approach and applies it to chatbots like ChatGPT and Gemini. Now, clients ranging from Chanel to travel booking platform Omio use Peec to gain insights on whether they're showing up in chatbots' answers to consumers' questions-like 'what's appropriate to wear to the office?' or 'what's the cheapest way to travel to Italy?'."
"Peec stood out from its peers in part due to its venture-backing-including a $21 million Series A led by European venture firm Singular in November 2025."
Marius Meiners left PwC in September 2024 and joined Antler's accelerator in Berlin. By December, he committed to entrepreneurship and co-founded Peec.ai with Daniel Drabo and Tobias Siwonia. Launched in January 2025, Peec.ai, backed by $29 million, assists consumer brands in understanding their visibility in AI chatbot interactions. The platform, termed Generative Engine Optimization, applies SEO principles to chatbots, providing brands like Chanel and Omio with insights and recommendations to enhance their marketing strategies in an AI-driven landscape.
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