#consumer-behaviour

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www.france24.com
11 months ago
France news

French parliament expected to pass law regulating 'jungle' of social media influencers

The upper house Senate of France's parliament was Thursday due to pass a law that will better regulate social media influencers by limiting and regulating their ability to endorse products and encourage betting.Issued on: 01/06/2023 - 17:01 1 min This file photo taken on April 7, 2015 shows a general view of the Senate's empty assembly room prior to a session in Paris.
Exchangewire
1 year ago
Marketing tech

Talon's DMP - Ada - Reveals Key Audience Shifts Across City Centre Behaviours Pre & Post-Pandemic

To understand how much these behaviours have shifted between different consumer groups, research was conducted using Ada, Talon's expert audience DMP which delivers behavioural audience intelligence.
www.cbc.ca
1 year ago
Canada news

How the luxury fitness bubble popped as the pandemic wore on | CBC News

Gym rats, take heed: The luxury fitness boom may very well be cooling down as high-end exercise brands like Peloton and SoulCycle struggle to make gains at this stage of the pandemic.
Exchangewire
1 year ago
Marketing tech

IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size

Commenting on the positive market growth in 2020, Townsend Feehan, CEO, IAB Europe said: "The past two years have been challenging for many and it is encouraging to be able to report such positive growth for our industry.
moreyears
people
www.exchangewire.com
11 months ago
Marketing tech

Blis' e-Guide Reveals Nearly 25m Shoppers Consider Themselves to be Grocery Bargain Hunters This Year

Blis, a truly unique planning and buying platform, announced the launch of its new e-Guide showing how grocery shoppers are buying across the UK to help marketers understand consumers' preferences and motivations as well as practical tips on overcoming today's challenges.Blis' new e-guide, titled 'The UK grocery list: how to reach shoppers when saving money is the essential item' reveals that 46% of Brits consider themselves to be bargain hunters when it comes to shopping their groceries.
www.theguardian.com
1 year ago
Marketing

Is TikTok's shoppertainment' sales model pushing Gen Z into debt? Just look at the numbers | Iona Bain

An infinite loop of shoppertainment.That might sound like the premise for a new Black Mirror episode.But it's actually marketing blurb from TikTok.As part of its sales pitch to brands, the Chinese-owned platform tells its clients it is at the forefront of persuading online consumers to part with their cash.
www.hamhigh.co.uk
1 year ago
London

Two more JD Wetherspoon north London pubs find buyers

The Toll Gate and The Angel now have buyers interested in the Wetherspoon pubs (Image: Street View) Two north London Wetherspoon pubs that have been on the market since September last year have found buyers.A Wetherspoon spokesperson has confirmed that buyers have been found for both The Toll Gate in Turnpike Lane and The Angel pub in Islington.
www.independent.co.uk
1 year ago
UK news

Black Friday discounts, coats and hot water bottles boost November sales

Black Friday deals and the colder weather provided a boost to November retail sales, new figures show.A study by the British Retail Consortium (BRC) revealed sales rose by 4.2 per cent in November compared with the same month a year ago, up from an annual growth rate of 1.6 per cent in October.BRC chief executive, Helen Dickinson, said customers rushed to buy winter warmers, such as coats, hot water bottles, and hooded blankets as the weather turned cold and said Black Friday discounts also boosted sales of home furnishings as people traded big nights out for budget nights in.
Exchangewire
1 year ago
Marketing tech

Playground xyz Hires Top Consumer Neuroscientist Dr. Shannon Bosshard

Playground xyz, the leader in attention and optimisation technology, has moved to further cement its position as the leader in understanding consumer attention with its hire of consumer neuroscientist, Dr. Shannon Bosshard as lead scientist.With people being bombarded with over 6,000 ads a day - consumer attention will be the most sought after commodity in the digital advertising industry in the years to come.
ComputerWeekly.com
1 year ago
Business intelligence

Unstructured vs semi-structured data: Order from chaos

Pakhnyushchyy - Fotolia By Structured vs unstructured data - it's a common way of categorising things.But it's not quite that simple.
morepeople
www.france24.com
11 months ago
Cryptocurrency

Crypto should be regulated like gambling, say UK lawmakers

Physical imitation of Bitcoins are pictured at a cryptocurrency exchange branch near the Grand Bazaar in Istanbul on October 20, 2021.AFP (Archive) Cryptocurrency investments in Britain should be regulated like the gambling industry, UK lawmakers said Wednesday.The plea, from parliament's powerful cross-party Treasury Committee, came one day after EU ministers agreed on tougher tax rules for crypto transactions.
www.independent.co.uk
1 year ago
France news

Tobacco giant says exciting' new products bringing in millions more consumers

Lucky Strike and Camel cigarette maker British American Tobacco (BAT) has reported an influx of new consumers after rolling out new smoking products like vape pens, nicotine pouches and heated tobacco.The FTSE 100-listed tobacco giant told investors that it was on track to meet its target of bringing in 5 billion in revenue and becoming a profitable business by 2025.
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