"There's probably a lot of market research out there by fancy people who analyze consumer data trying to answer one question: Why do people choose an iPhone? Is it a reputation for better privacy? Long-term reliability? Targeted ad campaigns? I think it's a lot simpler than anyone wants to acknowledge: Their previous iPhone no longer works. They're fed up with an aging battery, or they're tired of a dated processor chugging through app screens."
"Maybe their previous iPhone ate it altogether. They'll pick up whatever-number-we're-on-now (soon to be 17, with a supposedly "awe-dropping" reveal tomorrow) because they like their old phone well enough. It's familiar and reliable, so why change things up? The point is: Most people are buying an iPhone out of habit, rather than as the result of a conscious decision. I think five or seven years ago, the choice to buy an iPhone was more of an active one. People really liked what the iPhone offered - a robust app ecosystem, a streamlined operating system, and an excellent camera."
Most iPhone purchases occur when an existing device fails or becomes frustratingly slow, not from a deliberate decision to switch. Consumers commonly replace phones because of aging batteries, dated processors, or complete malfunctions. Familiarity and perceived reliability prompt buyers to choose the next numbered model. Several years ago, purchasing decisions emphasized the iPhone's robust app ecosystem, streamlined operating system, and strong camera. Current upgrades are often incremental, driven by habit and device obsolescence rather than transformative new features or conscious brand-switching choices.
Read at The Verge
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