"Voice search technology has continued to grow of late, bringing many opportunities for brands to explore. In a report published by The University of Hertfordshire and Pi Datametrics, CTO and co-founder, Jonathon Earnshaw, sets out how and when consumers use voice-activated search, also considering the sort of consumers that are most likely to use the technology."
""Voice is going to revolutionise search," said Earnshaw, with the report predicting a significant rise in voice searches by 2020. This will create numerous opportunities for brands, as voice searches are convenient and easy to use as well as being able to entice new audiences for brands."
"Baby boomers and Gen Z are among the biggest users of voice technology, even becoming known as the "voice-first generation." From Alexa, to Google Assistant, Siri and Microsoft Cortana, consumers are seemingly embracing smart devices. But brands need to optimise their voice search technology and anticipate customer questions and provide information accuracy to improve a consumer's experience of the voice tech."
Voice search usage is growing rapidly and was predicted to rise significantly by 2020. Consumers use voice-activated search for brand searches, travel, recipes, and specific website requests. Baby boomers and Gen Z are among the most active voice technology users and are becoming known as the "voice-first generation". Smart assistants such as Alexa, Google Assistant, Siri and Cortana are driving adoption. Brands need to optimise voice search experiences by anticipating queries and ensuring accurate information. Publishing, grocery, and retail sectors may face disruption, and brands must consider screenless navigation and consumer trust for voice-enabled shopping.
Read at The Drum
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