#budget-optimization

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#paid-media #marketing-strategy #consumer-behaviour #performance-benchmarking #campaign-mix-experiments
fromThe Drum
22 hours ago

Back to basics: how can marketers keep generating results in a recession?

To achieve ambitious targets during continued economic uncertainty, marketing strategies must evolve and adapt. This begs the question: how do we need to adjust our plans to better serve our consumer's needs? Let's first hone in on the biggest challenges we're currently facing as an industry. Understanding your customer and their needs Consumer shopping behavior is vastly different now than in 2019 and, while looking back on past data is still essential, we can't use it as robustly to predict trends.
Marketing
Marketing tech
fromSearch Engine Roundtable
2 weeks ago

Google Ads Campaign Mix Experiments (Beta)

Campaign Mix Experiments (Beta) lets advertisers test multiple campaign types, budgets, and settings across campaigns in a single experiment to identify optimal strategies.
fromSocial Media Today
4 weeks ago

Google Expands Budget Allocation Options for Ad Campaigns

Instead of making daily manual tweaks to keep pace, campaign total budgets optimize your spend, and aim to fully and effectively utilize your budget by your end date.
Marketing
Marketing tech
fromHubspot
10 months ago

How to reduce marketing tool sprawl without losing the functionality you need

Marketers waste an average of 26% of their budgets on ineffective channels and strategies amidst growing martech products.
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