"Instead of making daily manual tweaks to keep pace, campaign total budgets optimize your spend, and aim to fully and effectively utilize your budget by your end date."
"Whether you're running a 72-hour test or a month-long activation, you can launch with confidence knowing you won't overspend or miss out on opportunities."
"Your campaign will stay on track for your budget goals without the need for daily maintenance."
Campaign total budgets optimize spend to fully and effectively utilize the budget by the campaign end date. They eliminate the need for daily manual tweaks and ongoing maintenance. They support short experiments like 72-hour tests as well as month-long activations by adapting pacing to campaign duration. They prevent overspending while reducing the risk of missing delivery opportunities. They keep campaigns aligned with budget goals through automated allocation and pacing across the campaign lifecycle. They enable confident launches by balancing efficient spend, comprehensive budget utilization, and reduced hands-on management.
Read at Social Media Today
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