"As inflation and rising costs persist, UK jewellery brands are shifting their focus towards sterling silver alternatives, providing consumers affordable yet quality options."
"Economic uncertainties have led to a surge in gold prices, causing consumers to seek out cost-effective jewellery solutions, further driving demand for sterling silver."
In 2025, UK jewellery brands face significant challenges due to rising gold prices, inflation, and variable consumer behavior. Non-essential in nature, the jewellery sector feels the impacts harshly compared to other industries. As gold prices soar past $3,000 and almost reach $3,500, brands struggle with rising inventory costs and decreasing customer affordability. This environment has led to a notable shift towards sterling silver, which provides an attractive, affordable alternative. By sourcing from UK-based suppliers, these brands hope to adapt strategies to leverage the current market dynamics and meet contemporary consumer needs.
Read at Business Matters
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