"Almost one in five young adults are turning to artificial intelligence to design their holiday, according to the UK travel industry body Abta. While the traditional package holiday still remains the most common eventual purchase, Abta found that 18% of 25- to 34-year-olds were using AI tools such as ChatGPT to inspire their trips abroad. The generational divide remains stark, with fewer than 3% of over-55s citing AI as a source of holiday ideas and 25% of Britons overall still reaching for a traditional brochure."
"The travel association said it expected the role of the technology to increase sharply, with almost two in five saying they would be confident to allow an AI assistant to book their travel. In research unveiled at its annual travel industry convention in Magaluf, on the Spanish island of Mallorca, Abta also said the proportion of Britons who took a holiday last year had almost returned to its pre-pandemic peak, with increasing confidence in foreign travel."
"The trade body's chief executive, Mark Tanzer, said the increasing use of AI reflected consumer behaviour across all industries, adding: For our sector, the challenge is to harness the potential which AI has to support our businesses, while continuing to celebrate and champion the value of the personal touch and expertise which comes with booking with a travel agent or tour operator."
Eighteen percent of 25- to 34-year-olds use AI tools such as ChatGPT to inspire holiday plans, while fewer than 3% of over-55s cite AI as a source of ideas. Twenty-five percent of Britons still use traditional brochures. Confidence in AI booking is growing, with almost two in five saying they would allow an AI assistant to book travel. About 87% of people took a holiday last year, near pre-pandemic levels, and holidays rank highest among discretionary spends. Use of AI for holiday planning has roughly doubled year-on-year, with 8% relying on it for inspiration.
Read at www.theguardian.com
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