#celebrity-brands

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#entrepreneurship #marketing #influencer-marketing #naming-trends #trademark-issues #brand-oversaturation
Marketing
fromThe Cut
17 hours ago

Brand Names Are in Crisis

Celebrity brands are adopting complex, hard-to-pronounce names, reflecting oversaturation and challenges in trademarking.
fromFortune
1 week ago

Meet Mark Zuckerberg's college roommate. He's an Olympian-turned-VC exec who now invests in your favorite celebrity businesses | Fortune

"You could tell where his skill set was as a coder and as a thinker, and he was just supremely advanced. He was taking senior-level courses as a freshman and showing up to a three-hour final exam, two hours late, and getting the highest grade in class."
Startup companies
fromCreative Bloq
6 months ago

Think you know your celebrity logos? This quiz might prove otherwise

In today's influencer-obsessed world, celeb brands are everywhere.
Marketing
Startup companies
fromFortune
6 months ago

Meet the 'incubators' that build Hollywood's celebrity-owned brands

Shay Mitchell launched Béis in 2018 to create stylish, practical travel luggage and accessories derived from her own designs.
#entrepreneurship
fromInc
9 months ago
Startup companies

How Non-Famous Entrepreneurs Can Get Ahead in the Celebrity Founder Era

fromInc
9 months ago
Startup companies

How Non-Famous Entrepreneurs Can Get Ahead in the Celebrity Founder Era

more#entrepreneurship
fromstupidDOPE | Est. 2008
7 months ago

Harry Styles Just Entered the Sexual Wellness Industry-And It's About to Explode | stupidDOPE | Est. 2008

The launch was bold, unexpected, and perfectly timed. The deeper story is what this move reveals about the future of celebrity-led businesses.
E-Commerce
E-Commerce
fromCreative Bloq
7 months ago

Why I'm tired of lazy celebrity brands

Celebrity brands can succeed by leveraging built-in audiences, often leading to questioning their authenticity and necessity.
Media industry
fromIrish Independent
9 months ago

The Indo Daily: Brian O'Driscoll and Amy Huberman Incorporated: The million-euro empire

Brian O'Driscoll and Amy Huberman turned their celebrity status into a €12 million brand with diverse offerings.
Marketing tech
fromMiami Herald
10 months ago

Sephora unveils new brand partnership Gen Z will love

Rhode's skincare brand has successfully leveraged social media to create a loyal fan base and significant sales growth.
Wine
fromPUNCH
11 months ago

The Best Blanco Tequilas Under $50

Modern tequila consumers seek transparency and quality in the wake of rising celebrity-backed brands.
fromTechCrunch
11 months ago

Khloe Kardashian launches consumer brand backed by Serena Ventures, WME | TechCrunch

Kardashian says the mission of her snack brand is to offer more nutritious alternatives made from "clean" ingredients.
LA Clippers
Fashion & style
fromPopsugar
11 months ago

Are Influencer Brands the New Beauty Frontier?

Influencer-founded beauty brands are increasingly popular and offer a sense of relatability and connection that appeals to consumers.
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