#celebrity-brands

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#entrepreneurship #marketing #influencer-marketing #social-media #beauty-industry #media-impact-value
Social media marketing
fromWWD
1 day ago

Five Celebrity Beauty Brand Launches By MIV

Celebrity brands leverage founder influence and social media to drive significant consumer interest and media impact value.
Silicon Valley food
fromEater
4 days ago

Gwyneth Paltrow Wants to Bring Delicious, Healthy Food to New York

Goop Kitchen offers nutritious, well-sourced food that is surprisingly popular among celebrities and food critics alike.
fromThe Cut
2 weeks ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
fromFortune
1 month ago

Meet Mark Zuckerberg's college roommate. He's an Olympian-turned-VC exec who now invests in your favorite celebrity businesses | Fortune

"You could tell where his skill set was as a coder and as a thinker, and he was just supremely advanced. He was taking senior-level courses as a freshman and showing up to a three-hour final exam, two hours late, and getting the highest grade in class."
Startup companies
fromCreative Bloq
7 months ago

Think you know your celebrity logos? This quiz might prove otherwise

In today's influencer-obsessed world, celeb brands are everywhere.
Marketing
Startup companies
fromFortune
7 months ago

Meet the 'incubators' that build Hollywood's celebrity-owned brands

Shay Mitchell launched Béis in 2018 to create stylish, practical travel luggage and accessories derived from her own designs.
#entrepreneurship
fromInc
9 months ago
Startup companies

How Non-Famous Entrepreneurs Can Get Ahead in the Celebrity Founder Era

fromInc
9 months ago
Startup companies

How Non-Famous Entrepreneurs Can Get Ahead in the Celebrity Founder Era

more#entrepreneurship
fromstupidDOPE | Est. 2008
8 months ago

Harry Styles Just Entered the Sexual Wellness Industry-And It's About to Explode | stupidDOPE | Est. 2008

The launch was bold, unexpected, and perfectly timed. The deeper story is what this move reveals about the future of celebrity-led businesses.
E-Commerce
E-Commerce
fromCreative Bloq
8 months ago

Why I'm tired of lazy celebrity brands

Celebrity brands can succeed by leveraging built-in audiences, often leading to questioning their authenticity and necessity.
Media industry
fromIrish Independent
10 months ago

The Indo Daily: Brian O'Driscoll and Amy Huberman Incorporated: The million-euro empire

Brian O'Driscoll and Amy Huberman turned their celebrity status into a €12 million brand with diverse offerings.
Marketing tech
fromMiami Herald
10 months ago

Sephora unveils new brand partnership Gen Z will love

Rhode's skincare brand has successfully leveraged social media to create a loyal fan base and significant sales growth.
Wine
fromPUNCH
11 months ago

The Best Blanco Tequilas Under $50

Modern tequila consumers seek transparency and quality in the wake of rising celebrity-backed brands.
fromTechCrunch
11 months ago

Khloe Kardashian launches consumer brand backed by Serena Ventures, WME | TechCrunch

Kardashian says the mission of her snack brand is to offer more nutritious alternatives made from "clean" ingredients.
LA Clippers
Fashion & style
fromPopsugar
1 year ago

Are Influencer Brands the New Beauty Frontier?

Influencer-founded beauty brands are increasingly popular and offer a sense of relatability and connection that appeals to consumers.
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