Khloe Kardashian has launched her new food company, Khloud, with a focus on health-conscious snacks, debuting with a protein-infused popcorn. The product, which utilizes whole-grain corn and a unique "Khoud Dust" blend for flavor and nutrition, is set to enter Target stores and be available online starting April 29th. Khloud successfully raised $12 million to support its launch, with notable investors including Serena Ventures and Kris Jenner. Kardashian envisions expanding the brand beyond popcorn to innovate various snack offerings, promising a commitment to using clean ingredients in her products.
Kardashian says the mission of her snack brand is to offer more nutritious alternatives made from "clean" ingredients.
We're starting with popcorn, but that's just the beginning. We plan to expand into other snacking categories across the store, there's so much room to reimagine everyday snacks.
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