The beauty industry has witnessed an influx of influencer-founded brands, which offer a level of success comparable to established celebrity brands. Influencers like Mikayla Nogueira and Sivan Ayla highlight how their personal connections with audiences drive brand relatability. Unlike celebrities, who often rely on aspirational appeal, influencers create credibility through authenticity and familiarity, fostering deeper connections with their audience. This shift suggests that influencers may hold an edge over traditional celebrity brands in consumer appeal, as audiences seek a more relatable and genuine experience from campaigns and products.
Many people are influenced by celebrities because it's aspirational - they want to be like that celebrity - whereas with influencers, audiences are influenced because they connect to that person.
When you've already been following someone for years and are invested in their routines, the only tangible way to connect with them is through their product or brand.
Influencers let audiences in on their lives, creating a more intimate and relatable experience that leads to brand loyalty.
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