New Balance CEO Joe Preston on Strategy, Values, and What He Learned From the Trump ControversyNew Balance successfully transformed its brand image to appeal to younger consumers and achieved significant sales growth.
The Very Hardcore History of the Tamest Drink ImaginableLiquid Death successfully markets canned water through edgy branding that plays on its historical associations with danger and rebellion.
Tesla Model Y gets Quicksilver paint option across all trims in US, CanadaQuicksilver now available for all Model Y trims in US and Canada, attracting consumers with its premium look and reasonable pricing.