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Marketing
fromInc
2 hours ago

The 4 Rules Brands Must Follow to Win in a TikTok-First World

Execution on community, content, creative, and culture is essential for beauty brands to succeed in a fragmented market.
fromWWD
1 week ago

Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows

Data from Spate shows that beauty's top 10 brands by TikTok views growth during the first quarter of 2026 were catalyzed almost entirely by paid content rather than organic virality.
Social media marketing
Marketing
fromWWD
4 months ago

Beauty's 2025 Social Media Report Card

L'Oréal Paris led beauty brands in 2025 social media reach and engagement with $792 million earned media value from January through November.
#influencer-marketing
fromDigiday
5 months ago
Social media marketing

The chance to win the holiday marketing season has already come and gone, per Traackr's holiday report

fromDigiday
5 months ago
Social media marketing

The chance to win the holiday marketing season has already come and gone, per Traackr's holiday report

Fashion & style
fromPopsugar
1 year ago

Are Influencer Brands the New Beauty Frontier?

Influencer-founded beauty brands are increasingly popular and offer a sense of relatability and connection that appeals to consumers.
more#influencer-marketing
fromwww.theguardian.com
6 months ago

Bobbi Brown: If I could bring something extinct back to life? Blockbuster Video'

Born in Chicago, Bobbi Brown, 68, studied theatrical makeup and photography at Emerson College, Boston. In 1980, she moved to New York to work as a makeup artist. She launched Bobbi Brown Essentials in 1991, sold it to Estee Lauder four years later, and built it into a global brand. Having left the business in 2016, she launched a new one, Jones Road Beauty, in 2020.
Fashion & style
E-Commerce
fromVogue Business
8 months ago

Inside beauty's digital hype chase

Beauty brands must employ multi-tiered strategies to maintain cultural relevance in a competitive digital marketing landscape.
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