Are Influencer Brands the New Beauty Frontier?Influencer-founded beauty brands are increasingly popular and offer a sense of relatability and connection that appeals to consumers.
From Coachella to Stagecoach: Inside Beauty's Big Bet on Festival SeasonBeauty brands pivot towards music festivals for marketing post "festival fashion" era.
Are Influencer Brands the New Beauty Frontier?Influencer-founded beauty brands are increasingly popular and offer a sense of relatability and connection that appeals to consumers.
From Coachella to Stagecoach: Inside Beauty's Big Bet on Festival SeasonBeauty brands pivot towards music festivals for marketing post "festival fashion" era.
Jasmine Dowling combines photography, collage and motion to create tactile worlds for beauty brandsJasmine Dowling combines traditional craftsmanship with modern techniques to create engaging visual stories for beauty brands.
TikTok Partners With British Beauty Council To Boost Live SalesTikTok is partnering with British Beauty Council to enhance in-stream shopping, focusing on live shopping opportunities for beauty brands.
Selena Gomez & Jennifer Aniston Reenacted An Iconic 'Friends' SceneSelena Gomez and Jennifer Aniston celebrated their friendship on TikTok, reenacting a Friends scene to promote their beauty products.
Las marcas de cuidado masculino encuentran su espacio en TikTokTikTok is becoming a space for male grooming and beauty brands, with substantial sales growth and a shift towards inclusivity.
TikTok Partners With British Beauty Council To Boost Live SalesTikTok is partnering with British Beauty Council to enhance in-stream shopping, focusing on live shopping opportunities for beauty brands.
Selena Gomez & Jennifer Aniston Reenacted An Iconic 'Friends' SceneSelena Gomez and Jennifer Aniston celebrated their friendship on TikTok, reenacting a Friends scene to promote their beauty products.
Las marcas de cuidado masculino encuentran su espacio en TikTokTikTok is becoming a space for male grooming and beauty brands, with substantial sales growth and a shift towards inclusivity.
ORME Doubles Down On Beauty As Tik Tok Fate Hangs In The BalanceORME is prioritizing beauty brands within its social commerce platform, leveraging TikTok-style videos for shoppable content.The platform aims to generate $100 million in sales from its beauty focus in its first year.
If TikTok Is Banned in the U.S., What's Next for Beauty?Beauty brands and creators may shift focus to Instagram Reels and YouTube Shorts if TikTok is banned in the U.S.
DAISE* Is The Joy-Inducing Beauty Brand Bringing Fun Vibes To Your Self-Care RoutineGen Z and Gen Alpha are increasingly interested in beauty products but lack suitable offerings in the market.
At 28, Bobbi Brown Was Hustling To Keep Her Makeup Artist Career AliveBobbi Brown transitioned from freelancer to successful entrepreneur, creating cult-favorite makeup lines and achieving major sales milestones.
Battle of the beauty socials: How brands can succeed across platformsBrands should align social media posts with their core identity to ensure effective engagement.
Greige Glam, Silver Lids, & More Cool-Toned Makeup Looks You'll Want To Copy ASAPCool tones will dominate the makeup trends for fall 2024, contrasting with traditional warm autumn shades.
Beyonce's Favorite Setting Spray & More Editor Favorites From AAPI Beauty BrandsMay is dedicated to spotlighting AAPI-owned beauty brands, showcasing their cultural influence and innovative products loved by editors.
14 Clean Beauty Brands We Know You'll Love as Much as We DoCruelty-free beauty brands adhere to standards against animal testing, with resources like PETA and Leaping Bunny for verification.