#creator-authenticity

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#influencer-marketing #holiday-shopping #beauty-brands #creator-economy #brand-partnerships
Social media marketing
fromDigiday
3 days ago

The chance to win the holiday marketing season has already come and gone, per Traackr's holiday report

Brands must build year-long creator relationships and broaden social presence beyond celebrity founders to drive holiday-season visibility, impact, and trust.
fromDigiday
3 weeks ago

How Kalen Allen navigates brand safety and cultural polarization in the creator economy

It seems like you have to be a little bit more online or up to date with how fast culture moves just to determine, yes, this is a 'safe brand' - a brand that I'm willing to work with versus a brand that's [in] a little bit of hot water right now,
Media industry
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