The Morning After: Instagram boss says 'more practical to fingerprint real media than fake media'
AI-generated imagery is rapidly filling Instagram feeds, challenging creator authenticity and driving interest in fingerprinting real media as a defense.
BeautyTok's Biggest Icons Of 2025, From A Special Effects Makeup Wiz To A Real-Life Glinda
BeautyTok influence now relies on authenticity, expertise, careful technique, and a distinct POV, with creators succeeding via hyperspecific, niche-focused, engaging content.
The chance to win the holiday marketing season has already come and gone, per Traackr's holiday report
Brands must build year-long creator relationships and broaden social presence beyond celebrity founders to drive holiday-season visibility, impact, and trust.
How Kalen Allen navigates brand safety and cultural polarization in the creator economy
It seems like you have to be a little bit more online or up to date with how fast culture moves just to determine, yes, this is a 'safe brand' - a brand that I'm willing to work with versus a brand that's [in] a little bit of hot water right now,