#makeup-trends tag

1 week ago

BeautyTok's Biggest Icons Of 2025, From A Special Effects Makeup Wiz To A Real-Life Glinda

BeautyTok influence now relies on authenticity, expertise, careful technique, and a distinct POV, with creators succeeding via hyperspecific, niche-focused, engaging content.

1 week ago

Soft Goth Makeup Is The Chic, Moody Beauty Trend Taking Over This Season

Soft goth makeup revives moody, romantic, wearable gothic aesthetics using softened blacks, cool-toned neutrals, and diffused application across eyes and lips.

2 weeks ago

Zendaya's Melon Lids, Kylie's Teal Hair, & More Of 2025's Top Celeb Beauty Moments

Celebrity beauty trends highlighted bold makeup, playful hair extensions, glitter embellishments, and signature techniques by leading makeup and hair professionals shaping viral looks.

3 weeks ago

"Cinnamon Girl" Tones, Tightlining, & More Holiday Makeup Trends From Dua Lipa's MUA

Katie Jane Hughes curated a drugstore-priced beauty edit at Target Soho emphasizing technique, approachable products, and playful trends to encourage experimentation.

Film

1 month ago

TikTok's Viral "Male Gaze" Vs. "Female Gaze" Makeup Trend Asks Who Your Glam Is For

Modern social-media makeup divides into a 'male gaze' minimal, approachable aesthetic and a 'female gaze' playful, expressive style prioritizing personality over palatability.

1 month ago

Gray Mascara Is The New Eye-Opening Hack TikTok Swears By

Gray mascara provides a softer, modern contrast that enhances lash definition across skin tones while remaining wearable and versatile compared with black.

Television

3 months ago

Jenna Ortega's Vampy Glam & More Of The 2025 Emmys' Best Beauty Looks

Celebrities at the 2025 Emmys showcased standout hair and makeup trends including vampy lips, vintage waves, bobs, glossy blowouts, and bold eye looks.

Music

4 months ago

Doja Cat's '80s Glam & More Of The Best Beauty Looks From The 2025 VMAs

Celebrities at the 2025 MTV VMAs showcased daring, nostalgic hair and makeup—embracing '80s glam, early-aughts crimping, goth-chic elements, and sheer, experimental fashion.

fromstupidDOPE | Est. 2008

4 months ago

Swifties Think Taylor's Album Announcement Lipstick Is A Sweet Nod To Her Bestie

Taylor Swift announced her new album, The Life of a Showgirl, on Travis Kelce's podcast, revealing her vibrant orange makeup, indicating her new era.

NYC music

E-Commerce

5 months ago

Fenty Beauty Drops Eight New Shimmery Essentials in the Diamond Bomb Capsule Collection | stupidDOPE | Est. 2008

Fenty Beauty launches the Diamond Bomb Capsule Collection, featuring eight products designed to enhance shimmer and radiance for face, eyes, lips, and body.

fromSocial Media Today

6 months ago

Pinterest and e.l.f. Beauty Team Up to Help Users Tap into Pin Trends

Pinterest has introduced a tool that analyzes users' natural coloring to determine their seasonal color palette.

Cocktails

Sunset Flush, Watercolor Cheeks, & More Blush Trends You'll See This Summer

Sunset-inspired blush trends this summer focus on warm tones and innovative application techniques for a natural, radiant look.

Indie Sleaze Lovers, Rejoice: Tightlining Is Having A Major Comeback

It's less about looking done-up and more about feeling something, even if it's subtle, says Kim Paige, a professional makeup artist with Black Radiance.

Fashion & style

This Fairycore Color Pairing Will Be Everywhere This Summer

Green and lilac eyeshadows are trending, inspiring creativity and self-expression in makeup.

fromWashingtonian - The website that Washington lives by.

Drop Everything: Pamela Anderson Just Revisited Her Signature '90s Makeup Look

Pamela Anderson revisits her iconic '90s makeup look featuring heavy eyeliner and bold lashes, contrasting her recent minimalistic beauty approach.

Right-wing politics

What's the Deal with "Republican Makeup"?

The 'Republican makeup' trend emphasizes bold facial features, catering to right-wing women in the media.

fromWho What Wear

Soft Power Is the Defining Makeup Trend of the Season, and These Looks Prove It

2025 makeup trends focus on 'soft power', emphasizing empowering aesthetics over fleeting microtrends.

Wearables

These 25 Makeup Products Deserve MVP Status

Cosmetic products are simpler to use and more effective than ever, catering to both casual users and enthusiasts.

Social media marketing

fromThe Zoe Report

Hailey Bieber Used A Secret Rhode Product For Her Met Gala Glam

Hailey Bieber drives massive interest in her beauty brand by teasing products ahead of their launch, highlighted by her Met Gala sneak peek.

8 Years Ago, Rihanna Predicted The "Blush Blindness" Trend At The Met Gala

Rihanna's 2017 Met Gala makeup foreshadowed the 'blush blindness' trend, influencing contemporary beauty standards.

According To Hailey Bieber, Brown Eyeliner Is The New Black

Brown eyeliner isn't just a trend, according to celebrity makeup artist Christian Briceno. 'A super versatile product, it provides a softer, undone but intentional look.'

Fashion & style