""This is going to sound crazy until you see it on, but I'm calling it now: The It Girl mascara for fall will be gray," creator @madelineaford said in a viral clip. "Gray mascara is literally brown mascara's cooler older sister." Turns out, the steely shade makes your eyes pop, and it also works like a charm on pale features. On Sept. 4, creator @jacquefoss tried gray mascara on her blonde lashes, and was surprised by how much she liked it."
"According to celebrity makeup artist Christian Briceno, gray mascara may be trending on TikTok this season, but it definitely isn't new. "It's actually been around for decades, used mainly by pros for film or editorial shoots when black mascara felt too heavy," he tells Bustle. "What's new is how the beauty world is framing it." Right now, gray mascara feels softer and more modern than black mascara, he says, and it also feels surprisingly wearable."
Gray mascara is emerging as a cooler, softer alternative to black and is gaining popularity on social media. The steely shade brightens pale features and provides a flattering contrast on blonde lashes without appearing artificial. Professional makeup artists have used gray for decades in film and editorial work when black felt too heavy. The color mimics natural eyelash shadows to enhance perceived length and shape while defining the eyes without overpowering the face. Gray reads as smoky charcoal on dark complexions and mimics brown on medium skin tones with a cooler undertone. The look combines wearability with an editorial edge and shows signs of lasting appeal.
Read at Bustle
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