Black eyeliner's dominance in makeup is fading as trends shift towards more natural looks. The rise of brown mascara marked the beginning, with todayâs preference for easygoing, minimal makeup following the clean girl aesthetic. As a part of this evolution, brown eyeliner is gaining popularity, particularly endorsed by celebrities like Hailey Bieber. Her recent TikTok showcased a soft yet stylish technique using brown liner to create a sophisticated appearance without harsh lines. Experts highlight brown eyelinerâs versatility and alignment with a nostalgic '90s aesthetic.
Brown eyeliner isn't just a trend, according to celebrity makeup artist Christian Briceno. 'A super versatile product, it provides a softer, undone but intentional look.'
Instead of going all or nothing, however, there are two popular choices: embrace bold colors or go brown. And Hailey Bieber just endorsed the latter.
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