#earned-media-value
#earned-media-value

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Tracking the value of social conversations through share of influence

Quantifying creators' earned influence via EMV-driven Share of Influence reveals true brand impact and enables campaign benchmarking, optimization, and strategic investment decisions.

Marketing

fromWWD

1 month ago

Beauty's 2025 Social Media Report Card

L'Oréal Paris led beauty brands in 2025 social media reach and engagement with $792 million earned media value from January through November.

Marketing tech

fromAmerican Banker

2 months ago

How BMO built an employee-driven social media strategy

Consolidating social media technology into a single platform increased BMO's employee advocacy and raised earned media value to nearly $1 million by 2022.

Fashion & style

fromVogue Business

3 months ago

Who won fashion month SS26 on social media?

Celebrity appearances and fandom-driven cultural crossovers generated the majority of SS26 online engagement, surpassing attention on designer debuts and boosting earned media value.

Media industry

fromHubspot

9 months ago

Every Team Should Know Its Earned Media Value - Here's Why

EMV helps brands gain exposure without spending on ads, leveraging organic mentions instead.