"We had use cases that all lived on different technology with different account teams that had different metrics, different operational flows, the whole nine yards," Nunes told American Banker."
"the $1 million figure in earned media value [at BMO] is better than many standard benchmarks."
"Since we launched our employee engagement framework with Sprinklr, we've seen signif"
Nicholas Nunes became director of enterprise social media at BMO in 2018 when the bank operated seven separate social media point solutions. The team consolidated social media tooling into a single framework and selected Sprinklr as the sole provider in early 2019. Earned media value increased from under $100,000 per year to nearly $1 million in 2022. Advertising and business development expenses for Q3 2025 were CAD $198 million. Earned media value estimates the dollar amount of organic exposure versus paid advertising; participation, assumptions and conversion impact require careful scrutiny.
Read at American Banker
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