The article illustrates how brands can leverage Earned Media Value (EMV) for marketing without heavy financial investment. EMV represents the dollar value of publicity received through media coverage, social media mentions, influencer marketing, and word-of-mouth. It highlights channels that generate EMV, including PR, social media, user-generated content, and guest blogging. The piece emphasizes that the responsibility of fostering EMV extends beyond the marketing team and involves the entire organization. Furthermore, calculating EMV demonstrates its impact against traditional advertising costs, showcasing real examples of effective EMV strategies by various brands.
Most brands chase exposure and pour money into ads and PR, hoping to buy attention. But earned media value is a better option for those without deep pockets.
Earned media value (EMV) is the estimated dollar worth of all the publicity your brand gets without paying for ads. It's free exposure.
Collection
[
|
...
]