#audience-trust

[ follow ]
#podcasts #influencer-marketing #consumer-behavior #creator-economy #small-business-growth #niche-marketing
Marketing tech
fromMarTech
4 days ago

Two-thirds of listeners say podcasts recommendations drive purchase decisions | MarTech

Podcast hosts drive significant consumer purchases and shift listener beliefs through deep, trust-based connections, acting as 'narrative influencers' despite not being labeled influencers.
Growth hacking
fromInc
1 week ago

The New Map of Influence: How Small Businesses Can Compete Like Creators

Trust and deep audience engagement matter more than scale for creators and small businesses to grow and stay relevant.
fromFast Company
2 weeks ago

Media has a trust problem. Could AI be part of the solution?

In fact, a recent report on the use of AI in news media from the Reuters Institute showed a pretty clear pattern of audiences' trust declining the more AI was used in the journalistic process. Only 12% of people were comfortable with fully AI-generated content, increasing to 21% for mostly AI, 43% for mostly human, and a respectable (but, notably, not amazing) 62% for fully human content.
Media industry
Chicago Bears
fromRoger Ebert
4 months ago

FX's "The Bear" Serves Another Course Of Dreamlike Intensity in Season Four | TV/Streaming | Roger Ebert

Season 4 of 'The Bear' features a unique dialogue-free sequence that beautifully showcases its artistic direction and deep trust in the audience.
Artificial intelligence
fromPoynter
5 months ago

Journalists are using AI. They should be talking to their audience about it. - Poynter

Increasing use of AI in journalism could harm audience trust due to anxiety over its implications.
Social media marketing
fromForbes
5 months ago

16 Important Media Trends Impacting The PR Landscape In 2025

Public relations strategies are evolving due to AI, shrinking media, and trust issues.
Understanding emerging trends is crucial for effective PR in a changing landscape.
UK news
fromNew York Post
5 months ago

Popular Ohio weatherman Mark Johnson off the air after vague statement from station stuns fans

Beloved Ohio weatherman Mark Johnson is no longer with WEWS as the station emphasizes the importance of audience trust and ethical standards.
[ Load more ]