""The credibility piece is super important," said Bogaert. "These days I'm seeing a lot of male creators in certain markets who want to become UFC fighters. They started with very different types of content," she added. Bogaert recalled a "really difficult conversation" she recently had with a European content creator, who wants "to be a UFC guy," but was failing because he was "not documenting the journey to get there properly.""
"Krause-Jentsch, Head of Podcast for Central Western Europe, said: "If you risk credibility you have lost everything." Krause-Jentsch said the creator economy was based on organic audiences of fans who hunt specific topics or themes. "It is really about people making an act of choice to follow you and that is very fragile," she added. "Credibility can be lost so easily.""
Male content creators in some markets are shifting toward becoming UFC fighters despite originating from different content niches. Attempts to replicate others' success without authentically documenting the transition are producing poor outcomes. Audience trust is anchored in credibility tied to the themes that originally attracted followers. Credibility loss can quickly dissolve audience engagement because following represents a deliberate choice by fans. Rebuilding trust after an inauthentic pivot is difficult. Documenting genuine journeys and remaining true to the content that built the community help preserve long-term engagement and credibility.
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