Independent publishers set the agenda

"In 2026, journalism will lean even more toward independent publishing, with small outlets like The Preamble and individual, seasoned journalists using platforms such as Substack and social media to set the agenda rather than react to it. This shift will not replace legacy media, but meaningfully erode its gatekeeping power and push the industry toward more independent thought leadership and community-funded reporting."

"Independent newsletters and micro-outlets will position themselves as nimble "explainers," turning complex stories into regular, conversational coverage that feels closer to a trusted local editor than a distant national desk. Independent journalists can focus on a clear niche - local politics, education, climate, tech, justice, culture - and stay with it long enough to understand its complex history, stakeholders, and data."

"On social platforms, 2026 will see more journalists use live video, short clips, and threaded explainers not only to promote stories but also to showcase their reporting process in real-time. This transparency - posting documents, field videos, and "here's what I'm diving into next" updates - will help rebuild trust with audiences that are skeptical of institutions but still hungry for credible information."

In 2026, journalism will lean further toward independent publishing as small outlets and seasoned individual journalists use Substack and social media to set the agenda rather than react. This will not replace legacy media but will erode its gatekeeping power and encourage independent thought leadership and community-funded reporting. Independent newsletters and micro-outlets will act as nimble explainers, turning complex stories into regular conversational coverage that resembles a trusted local editor. Journalists will focus on clear niches and stay long enough to grasp history, stakeholders, and data. Greater transparency on social platforms—live video, clips, documents, and reporting updates—will rebuild trust. Consistent publishing, respectful engagement, and clear expectations will increase authority and subscriber support.

Read at Nieman Lab