The article highlights the challenges newsrooms face as they increasingly employ artificial intelligence in reporting, which research shows heightens audience anxiety and diminishes trust. The Poynter Institute has launched the "Talking About AI: Newsroom Toolkit" to assist newsrooms in communicating about AI, ensuring ethical transparency and demystifying AI for audiences, funded by Microsoft and in collaboration with The Associated Press. The toolkit will also benefit independent journalists through videos featuring social media content creators, aiming to address AI literacy without overwhelming audiences.
Even as newsrooms are increasingly using the power of artificial intelligence in their reporting, research is telling them that AI makes their audience anxious and worried.
If audiences aren't able to understand how we are using AI, we can very quickly lose trust and credibility, said Sean Marcus, interactive learning designer for MediaWise.
The new Talking About AI: Newsroom Toolkit, launching this week on Poynter's site, is free to use and provides guidance on communication.
You as a single producer can still work in some of that AI literacy in a way that matches the tone of your platform and what you're doing.
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