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Marketing
fromThe Drum
2 weeks ago

Experts at Advertising Week rebuff notion that AI will supplant human creativity

AI dominates Advertising Week; marketers focus on using AI to augment human creativity despite industry worries about job loss, ethics, and agency use.
Marketing tech
fromAdExchanger
1 month ago

How To Advertise To Advertisers At Ad Industry Events (Like Advertising Week) | AdExchanger

B2B marketers increasingly use digital out-of-home advertising around industry events to target concentrated audiences and expand beyond traditional down-funnel channels.
fromDigiday
1 month ago

Advertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts

In the basement of the conference hall, the working-group-turn-therapy session offered worksheets to attendees to find the venn diagram between what individuals enjoy and current industry needs. "You just sometimes have to pause and say, 'Am I going to be OK? Is this going to be alright?', Mirza said, adding that it was important to acknowledge that humans can do some things "better" than AI.
Marketing
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