Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation

"My most pleasant surprise was the breadth of participation and support from across the industry. Nearly 80% of auction transactions are through walled gardens, not just programmatic firms."

"We are aiming to standardize practices, measurement, and transparency in digital ad auctions. The Auction Standards Working Group represents a rare moment of cross-industry cooperation involving 70 companies."

Read at Digiday