Omnicom Media Group looks for more clarity on the role of AI in the auction processOmnicom Media Group is addressing systemic issues in digital investment by standardizing the ad auction processes, especially focusing on AI's role in these transactions.
Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperationOmnicom Media Group is working to establish standards for transparency in ad auctions amidst the marketing industry's $600 billion spend.
Omnicom Media Group looks for more clarity on the role of AI in the auction processOmnicom Media Group is addressing systemic issues in digital investment by standardizing the ad auction processes, especially focusing on AI's role in these transactions.
Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperationOmnicom Media Group is working to establish standards for transparency in ad auctions amidst the marketing industry's $600 billion spend.
How Google harms search advertisers in 20 slides | MarTechGoogle manipulated ad auctions and harmed advertisers by inflating costs to increase revenue, impacting competition and pricing control.
Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touchAdvertisers are taking a pragmatic approach to asking major platforms like Google and YouTube to commit to proposed standards for transparency in ad auctions.