Google's monopoly power is evidenced by the ability to control prices and exclude competition, as shown through internal documents and testimonies. The DOJ highlighted quotes discussing raising ad prices to boost revenue.
The DOJ presented evidence that Google can manipulate ad auction designs to achieve desired outcomes, with experts like Dr. Adam Juda and Dr. Hal Varian supporting this claim. They discussed strategies to introduce higher prices for ads.
In specific cases like 'Project Momiji,' Google silently inflated the bid of the runner-up, resulting in a 15% increase for the winning advertiser and more revenue for Google. Such methods like format pricing and squashing were harming advertisers, as per the DOJ.
[
add
]
[
|
|
...
]