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Omnicom study IDs five levels of consumer-privacy concerns, and builds a playbook out of it

Consumer concern about data privacy has significantly increased, changing the landscape for marketers and policymakers.
#ad-auctions

Omnicom Media Group looks for more clarity on the role of AI in the auction process

Omnicom Media Group is addressing systemic issues in digital investment by standardizing the ad auction processes, especially focusing on AI's role in these transactions.

Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation

Omnicom Media Group is working to establish standards for transparency in ad auctions amidst the marketing industry's $600 billion spend.

Omnicom Media Group looks for more clarity on the role of AI in the auction process

Omnicom Media Group is addressing systemic issues in digital investment by standardizing the ad auction processes, especially focusing on AI's role in these transactions.

Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation

Omnicom Media Group is working to establish standards for transparency in ad auctions amidst the marketing industry's $600 billion spend.
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Amazon's Media Account Goes to OMG and WPP

Amazon has chosen Omnicom Media Group and WPP for its media strategy, reflecting a strategic partnership to optimize agency strengths.
#gap-inc

Gap Inc. Names Omnicom Its Agency of Record

Gap Inc. partners with Omnicom Media Group to standardize media functions and drive brand evolution.

Gap Inc. selects Omnicom as media AOR, reorganizes key media functions

Gap Inc. retained Omnicom Media Group as its cross-brand media agency of record to modernize its media model and revitalize individual brands.

Gap Inc. Names Omnicom Its Agency of Record

Gap Inc. partners with Omnicom Media Group to standardize media functions and drive brand evolution.

Gap Inc. selects Omnicom as media AOR, reorganizes key media functions

Gap Inc. retained Omnicom Media Group as its cross-brand media agency of record to modernize its media model and revitalize individual brands.
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