Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco's CES movesOmnicom Media Group's partnership with Roku enhances access to viewer searches for improved client investment strategies in the CTV space.
Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with GoogleOmnicom Media Group focuses on AI-driven search solutions at CES 2024, unveiling key partnerships with Google for optimized campaign strategies.
Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco's CES movesOmnicom Media Group's partnership with Roku enhances access to viewer searches for improved client investment strategies in the CTV space.
Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with GoogleOmnicom Media Group focuses on AI-driven search solutions at CES 2024, unveiling key partnerships with Google for optimized campaign strategies.
Omnicom Media Group expands its TikTok relationship to include search keyword accessOmnicom Media Group continues to partner with TikTok despite potential challenges, indicating confidence in the platform's future.
Omnicom study IDs five levels of consumer-privacy concerns, and builds a playbook out of itConsumer concern about data privacy has significantly increased, changing the landscape for marketers and policymakers.
Omnicom Media Group looks for more clarity on the role of AI in the auction processOmnicom Media Group is addressing systemic issues in digital investment by standardizing the ad auction processes, especially focusing on AI's role in these transactions.
Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperationOmnicom Media Group is working to establish standards for transparency in ad auctions amidst the marketing industry's $600 billion spend.
Omnicom Media Group looks for more clarity on the role of AI in the auction processOmnicom Media Group is addressing systemic issues in digital investment by standardizing the ad auction processes, especially focusing on AI's role in these transactions.
Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperationOmnicom Media Group is working to establish standards for transparency in ad auctions amidst the marketing industry's $600 billion spend.
Amazon's Media Account Goes to OMG and WPPAmazon has chosen Omnicom Media Group and WPP for its media strategy, reflecting a strategic partnership to optimize agency strengths.
Gap Inc. Names Omnicom Its Agency of RecordGap Inc. partners with Omnicom Media Group to standardize media functions and drive brand evolution.
Gap Inc. selects Omnicom as media AOR, reorganizes key media functionsGap Inc. retained Omnicom Media Group as its cross-brand media agency of record to modernize its media model and revitalize individual brands.
Gap Inc. Names Omnicom Its Agency of RecordGap Inc. partners with Omnicom Media Group to standardize media functions and drive brand evolution.
Gap Inc. selects Omnicom as media AOR, reorganizes key media functionsGap Inc. retained Omnicom Media Group as its cross-brand media agency of record to modernize its media model and revitalize individual brands.