"Omnicom Media Group has secured access to Roku's viewer searches to help clients better fine-tune their investments and messaging across the CTV space."
"Brand-specific audiences created within Omni are sent to Roku's clean room to be layered with anonymized and aggregated search data, which includes data on the most searched programs and content categories."
"The deal with Roku opens the door to insights that inform spend and content decisioning, enabling tailored messaging, contextual optimization, and effective sponsorship strategies."
"According to Roku, there were 1.2 billion searches on their platform in 2023, presenting a significant opportunity for audience insights and data enrichment."
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