The chaos of Advertising Week New York didn't slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty.
Badberries, an independent creative studio launched by Dani Wolf and Natasha Szczerb, aims to prioritize play and experimentation over traditional design references.
Clarity has launched a Global Responsible Business Unit to assist businesses in addressing the complex landscape of sustainability communications after certifying as a B Corp.
GumGum introduced the GumGum Platform, unifying its main product lines and introducing the Mindset Graph, a predictive engine to match consumer mindsets with advertising goals.
#advertising-week #agency-news #creative-marketing #sustainability-communications #digital-marketing
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