Executives from Walmart, iHeartMedia and TalkShopLive Discuss the Secrets of Live Streaming and the Original Influencers
Briefly

"One of the things that's so different from home shopping on linear television that we get to experience together is that people can engage in the video while it's live, right? The content is also changing in real-time based on what people want to see and why they want to see it."
"Their technology allowed us to not only provide our customers with a shoppable experience on walmart.com but also off of walmart.com, delivering on that notion of meeting customers where they are online, that shopping experience, feeling frictionless."
Read at Variety
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