"There's this myth that Gen Z hates ads, that everyone hates ads. I don't think that's quite the case. They don't hate ads, they hate crappy ads."
"Working with creators to build on viral moments they spur - rather than ignore them - is one way that marketers are trying to address younger generations with ads that will appeal to them."
"Rather than simply tapping creators for work they create and post for a brand, there's been a resurgence of experiential marketing that's directly tied to creators."
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