This year's Advertising Week will showcase a shift towards a more nuanced discussion on creativity, diversity, and the evolving relationship between brands and media, aligning with current market realities.
Brands are increasingly focusing on partnering with viral creators rather than ignoring them, indicating a strategy shift towards more authentic and relatable content that resonates with audiences.
The sentiment around retail media will shift from hype to genuine concern as brands recognize the complexities and challenges in implementing effective retail media strategies.
As brands hedge their diversity commitments rather than boasting about them, it reflects a more cautious approach to inclusivity, prioritizing substantive action over grandstanding.
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