Almost five years ago , one advertising "newcomer" poised to flourish was advertising-supported video on demand (AVOD) within connected TV (CTV) and over-the-top (OTT) platforms.Fast-forward to 2023, traditional TV has been drastically cut from households nationwide, with 36% of the US population cutting the cord and 93% of viewers reporting they access streaming video platforms.
#competition #opportunities #advertising #increasingly #possibilities #initiatives #warner-bros #attribution #programmatic #privacy-concerns
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