The line between the buy side and sell side of digital advertising is getting blurrier by the day.Now PubMatic is crossing the aisle.On Monday, the SSP announced the launch of Activate, an end-to-end solution cut from the same cloth as Magnite's ClearLine and The Trade Desk's OpenPath.Index Exchange is sitting this one out.
#competition #effectively #competitive #historically #acquisition #supply-chain #optimization #programmatic #digital-advertising
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