Only 28% of B2B content marketers report having the technology they need
Briefly

Only 28% of B2B content marketers say they have the technology they need, according to a new study.Perhaps coincidentally, only 29% said their organizations are very successful with content marketing.Those technology numbers may not change all that soon.Content technologies came in 10th out of 10 areas where marketers expected to see investment in 2023, according to The Content Marketing Institute's annual report on B2B content marketing.
Read at MarTech
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